Articles on Web Marketing

This article is a continuation of a topic I am writing on about migrating your blog from a large social platform to your self-hosted WordPress site.  To see the benefits, start here.  This article will walk you through the task of migrating your blogger or old blogspot blog over to your self-hosted wordpress.org site.  As stated…

This article is a continuation of a topic I am writing on about migrating your blog from a large social platform to your self-hosted WordPress site.  To see the benefits, start here.  This article will walk you through the task of migrating your tumblr blog over to your self-hosted wordpress.org site.  As stated in the…

Many companies today are struggling to define social media as effective business to business communication. The struggle is that they see the personal nature of social networking and assume this means it is only good for c2c, maybe b2c, not b2b. Similarly, many business-2-business companies assume social media is strictly a marketing or advertising tool….

Many people do not have a clear understanding of what typography is. Most know that it is more than selecting a font in the pull down menu, but do not really know what else to do. The way that I like to choose the correct face is by thinking of it as an illustration. If…

Over the past year, I have noticed more and more companies starting to blog.  Creating a blog for your company is crucial in this day in age.  It not only helps let your customers know what is currently going on with your business, but it also gives them the feeling that they are connected and…

Sales versus marketing, an age old divide. Depending on your organization, how you approach your web presence and communication may look vary different. This particular blog is for you if you are coming from an organization that is primarily sales-oriented. In this case, you may see any online marketing efforts as being chiefly oriented toward:…

The Pro 119 process can be roughly broken down into repeating 3 general phases over and over: Listen, as in listen to social media, listen to search engine research, listen to site users; Understand and Plan, as in understand what social monitoring is telling you, understand seo, understand site traffic analytics; and finally Deliver, as…

I am sure by now everyone knows or has at least heard of search engine optimization (SEO). If you read this blog a lot, you may have already been implementing many of the practices we’ve talked about in the past regarding SEO and SEO tactics. Placing h1, alt and title tags are extremely important to…

So you are a professional in your field, your company has built up a lot of organizational knowledge and experience, you’re overflowing with expertise, information, and materials; how come your customers don’t just demand you and only you? And with such a strong focus on quality content (and  a constant stream of lots of it!)…

Use this social media quiz in the fashion of a jeopardy game to test your skills and basic knowledge of social networks, and their tools available for business marketing, or use it as a place to start learning. It also quizzes about the three dimensions of integrated web marketing: SEO, Website, Social.

Have you ever spilled your guts to someone and come to find out they weren’t even listening? It’s a terrible feeling, and after you find out they weren’t listening it’s incredibly hard to rewind and try to replicate the authentic moment that just happened. If you miss your opportunity to listen and respond at a…

Google +1 (pronounced Google Plus One), yet another attempt from google to break into the social realm. This time, they have connected it to their most powerful stakehold in their online influence…SEARCH. This is what makes +1 different, and this is why you should pay attention to Google’s recently deployed +1 feature. So what is +1?…

The Integrated Approach. We talk a lot about this topic with our clients day in and day out when casting vision of the ultimate Utopian Web Marketing Campaign. It’s one of our secret sauces in our consulting kitchen, and I am about to give you this delicious recipe to start trying for free. So what is…

Time for another tasty metaphor. I have sometimes heard targeting an audience in advertising or marketing described similarly to hunting, but I think there are limits to the metaphor that I want to also point out. Marketing is definitely similar to hunting in some ways. First of all, you often share the same space as…

What is in This Report? This report summarizes research for an overall social media strategy to create a social media presence online. This is done by taking an in depth survey of the online landscape related to your target audience, terms, tags, and phrases. Goals of this campaign include: Finding areas to spread product awareness…

Need an affordable, powerful, easy to use website for your business? We have the perfect option for you with this new Basic Template Website Package. We will completely set up and install a website based on your preferences that is ready to use. The user interface is incredibly simple to start inserting content, uploading pictures,…

Many customers ask us exactly how much to spend on each category of web marketing. Whether you want the biggest bang for your buck, or a balanced overall approach, the answer is that there is no simple answer. The shear number of variables means that even with the most well-researched approach, we have to follow…

What is it? Ever wish you could say a word to each of those visitors to your site that just come and go without interacting or buying? We can place a chat module like the one below on any web page. Then we will place a notifier on your computer, so that any time someone…

What is it? We determine what type of content your customers are looking for, and then we make sure your pages are optimized to give them that information. The more we provide that info, the higher search engines will rank your page. Soon your site can be the first thing searchers find, meaning you get…

We will take a look at your site, and at the web market in your local industry (using Market Research). Then we will reshape the content on your site to ensure search engines can find it easily. We will use techniques to optimize the content you already have to show search engines that your site contains valuable information in your target areas.

People Browse the web differently than they consume any other media, or use any other resource. This research process allows us to better understand what your customers and visitors are looking for, and how they are looking for it. We also take scope of the competition and search trends in your industry to see what the competition is like, and where your company fits into the picture on Google search and other top engines.