Articles on Social Media Marketing

Many companies today are struggling to define social media as effective business to business communication. The struggle is that they see the personal nature of social networking and assume this means it is only good for c2c, maybe b2c, not b2b. Similarly, many business-2-business companies assume social media is strictly a marketing or advertising tool….

Many Twitter strategists will tell you how important it is to be personal and conversational on social media platforms like Twitter. At Pro 119, we spend a great deal of our time and energy on exactly that, because social media falls under the sphere of marketing for most companies and organizations, and the concept of…

The Pro 119 process can be roughly broken down into repeating 3 general phases over and over: Listen, as in listen to social media, listen to search engine research, listen to site users; Understand and Plan, as in understand what social monitoring is telling you, understand seo, understand site traffic analytics; and finally Deliver, as…

So you are a professional in your field, your company has built up a lot of organizational knowledge and experience, you’re overflowing with expertise, information, and materials; how come your customers don’t just demand you and only you? And with such a strong focus on quality content (and  a constant stream of lots of it!)…

The short answer, for you straight-to-the-point types, is do both. The other short answer is that it depends on your goals, target demographics, and company marketing approach/resources. The Tide Is Turning – Toward Social Media The tide is certainly turning toward social media. For instance, if Zig Ziglar was starting out right now, and wanted…

By now I am sure you’ve heard the chatter about the latest and greatest competitor to Facebook…Google +…BUT few noticed that a  similarly named product launched right before their new massive Social Network… which was Google +1. So what’s the difference between both of these new products by Google? What are they all about? What…

The more I have a chance to talk to people about social media, the more I learn myself, specifically about the character of social media. As I try to explain just what this new phenomenon is and means to humanity, and more specifically to businesses, I realize that the definition can’t be simple enough. For…

Use this social media quiz in the fashion of a jeopardy game to test your skills and basic knowledge of social networks, and their tools available for business marketing, or use it as a place to start learning. It also quizzes about the three dimensions of integrated web marketing: SEO, Website, Social.

Have you ever spilled your guts to someone and come to find out they weren’t even listening? It’s a terrible feeling, and after you find out they weren’t listening it’s incredibly hard to rewind and try to replicate the authentic moment that just happened. If you miss your opportunity to listen and respond at a…

Google +1 (pronounced Google Plus One), yet another attempt from google to break into the social realm. This time, they have connected it to their most powerful stakehold in their online influence…SEARCH. This is what makes +1 different, and this is why you should pay attention to Google’s recently deployed +1 feature. So what is +1?…

The Integrated Approach. We talk a lot about this topic with our clients day in and day out when casting vision of the ultimate Utopian Web Marketing Campaign. It’s one of our secret sauces in our consulting kitchen, and I am about to give you this delicious recipe to start trying for free. So what is…

This summer Nick will go on a national “Social Media Definition” speaking tour, offering consultation based on Pro’s innovative “Integrated Approach” to internet marketing, developing a social networking marketing plan…

Time for another tasty metaphor. I have sometimes heard targeting an audience in advertising or marketing described similarly to hunting, but I think there are limits to the metaphor that I want to also point out. Marketing is definitely similar to hunting in some ways. First of all, you often share the same space as…

What is in This Report? This report summarizes research for an overall social media strategy to create a social media presence online. This is done by taking an in depth survey of the online landscape related to your target audience, terms, tags, and phrases. Goals of this campaign include: Finding areas to spread product awareness…

So why should your business Blog? More specifically why should your business video blog? Blogging in general lets you create a vital public personae and makes your company more accessible. It lets your customers get to know you by sharing your thoughts online with complete transparency. It also allows both the business and the consumer to discuss, listen,…

This week, a lot has been made of the Jay Cutler incident. If you are not familiar with it, or if you are wondering how this relates to a social media article, bear with me as I review some of the details, and we can talk social media in a minute: In the conference championship…

The goal of this article is to discuss some of the patterns and trends that we have seen locally in Boise in the new media and social media marketing options for businesses focused on an Idaho local target market. Of douse this doesn’t apply to businesses seeking national attention, but may give Treasure Valley businesses…

How do you identify a quality social media or new media marketing professional? How can you know you aren’t getting screwed? 3 simple things to look…

Social Media Have you heard of Twitter, Facebook, Myspace, Youtube, LinkedIn or Digg? Of course you have. These terms are now as much a part of our vocabulary as the internet. Social Networking sites are the new social scene. As your clients and customers are migrating to new media, how can you afford not to?…

Market right to their pocket! What is it? Twitter is a social network centered around cell phone text messaging, but it also incorporates the web. A user “tweets”, or broadcasts short messages to anyone who “follows” them. Followers receive these short tweets as text messages or as a feed on a web page. Every user’s…

Social Media Monitoring is the process by which you “listen to” and measure the conversations going on around your brand, products, and industry. Since the beginning of advertising, marketers have always said they would pay any cost to hear exactly what people are saying…

Speak Through Video – Your Customers Are What is it? Youtube, like Twitter and Facebook, is a social site that allows commenting, favoriting, sharing, interlinking, and messaging that lead to viral referrals. Also like Twitter and Facebook, it is among the internet’s most popular and famous sites. However, unlike the others, Youtube has the added…

Can Social Media sites and services work together synergisticly? Synergy sometimes gets a bad name, but it is a real concept, and it applies to your social media strategy for marketing and engagement. Whatever your goals with Twitter, YouTube, Facebook, and other social media, consider how to create synergy with an integrated approach.

What in the world could ever bring these two people together? If you have social media apprehension, its time to go for it. Social media is not to be feared. It starts with information, skills, and relationships you already have. Just like a phone extends your voice, so social media extends relationships.

Social Media Has Truly Arrived Traditional media is seeing readership and viewership plummet, while web marketing, email campaigns, mobile-phone-based promotions, and other new media outlets are seeing growth soar. We have seen a fundamental shift in the way that we communicate (Mark Poster) The #2 largest search engine in the world is YouTube (Socialnomics.web) Many…

What is it? A sneak-peek campaign uses any or all of the marketing and ad opportunities we offer to create a hype and excitement around an upcoming product, event, site launch, or other media production. The excitement and anticipation alone can provide a huge boost to brand recognition, site traffic, and in-store traffic. Then on…

What is it? Most social networks have a variety of ways that you can interconnect your web site and web assets with their social network, making it easier for visitors to find, interact, and share. We can explain the benefits and possibilities of these connection options, and help you create a plan that reaches your…

What is it? Depending on what your clients use the most, we can help you establish a business presence on one or more social networking or business networking services. After we do all the setup, we will train you in the how, what, and why of social networking services, especially in the business context. We…

What is it? Feeds are the internet standard way to pull in headlines or small bits of information from other sources. For example, if you find a blog or news site that publishes stories related to your business on a regular basis, we can place a feed on your site that will display those headlines,…

What is it? With this item, we can place a button on any page that encourages visitors to share content from that page, or a link back to that page on social media sites. Social network users are familiar with these buttons and often expect to be able to share quickly and easily. We can…

What is it? If you have any web presence at all, there is already a conversation about your brand and product. In fact, Google even has space on your site (and every site on the web) where people are talking about you and your brand! There are hundreds of sites around the web who’s business…

What is it? Ever wish you could say a word to each of those visitors to your site that just come and go without interacting or buying? We can place a chat module like the one below on any web page. Then we will place a notifier on your computer, so that any time someone…

What is it? Youtube basics Meet Your Trainer Allow us to get you started by building you a profile with all the necessary information for your business, and none of the other junk! Your business will have a profile that includes a wide variety of information, and the ability to interact with other users (in…

What is it? Facebook allows you to integrate their login and profiles with your site. You can require users to log in using their Facebook profile before they complete certain actions on your site. How can it help my business? Using connect means that your site will have access to all their information on Facebook,…

What is it? The way Facebook spreads your updates and actions to all your friends is with your “feed”, which is a list of little notifications of various actions, and usually a little icon image. Anyone who is your friend will receive this feed to their Facebook page. However, the beauty of these feeds is…

What is it? Facebook basics Marketing on social media like Facebook, is vary different from on traditional media, because today’s customers have come to expect a highly personalized experience in both advertising and consuming. Traditional media tends to create a mass-media production and put it on display for all to see at their own leisure….

With experience in engaging in this conversational-style marketing, Pro 119 can create and deliver your Twitter messages for you with carefully-crafted strategic messages delivered at key moments. Allow us to deliver our knowledge of the business and to take the hassle out of your hands! We know what your customers want and expect, and how to achieve your goals of brand recognition, and increased business. As an added feature…

Rather than using the shotgun approach of traditional media, where you hit as many people as possible with as general of a message as possible, Twitter allows you to reach only the people who are listening. Traditional media has a built-in, restricted audience, but social media audiences grow virally and organically, with a buzz of excitement, reaching…

A Twitter landing page is the central hub for your followers to see a list of all your past tweets, and to get a lot of information about you. It is essentially a web page, so it can contain important information, it can be updated often, and it can link back to your web site, or to other social media like your Facebook page. If you participate…

Once your company has a Twitter account, you can send Tweets to your followers who receive your messages on their phones or on web pages. We will also train you how to effectively implement Twitter as an advertising tool. We will help you consider details like…