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Spencer Rule  |  Social Lead

About Spencer

Helping you discover how Social Media fits into the big picture of the Pro 119 Integrated Approach for large Corporations and Small Businesses alike. I hope to provide insight into how your business goals and marketing goals can be accomplished or supported by Social Media initiatives with cutting edge strategies that will produce results. I apply the Pro 119 approach of listen, plan, implement to Social Media Strategy. Every business has something interesting to say...I want to help you communicate this in a Social Environment in a way that helps you reach for that holy grail of word-of-mouth marketing. August of 2010 I became the luckiest man in the world and married my wonderful wife Jenny.

Articles has written

Integrated Lay of the Land Retainers

Have the entire Pro 119 Team on a Retainer Each Month! The integrated Lay of the Land Retainers provide a great opportunity for those who want a simple solution that will completely take care of a comprehensive web marketing effort…

New Packages: Pro 119 Lay of the Land Packages

Introducing… The Pro 119 Lay of the Land Packages The Pro 119 Lay of the Land Packages include everything you need to launch an effective initiative on any given Channel (Site, Search, or Social). We also have the Integrated Lay…

Lay of the Land Packages

What is the best place to start your web marketing efforts? The Pro 119 Lay of the Land Packages include everything you need to launch an effective initiative on any given channel (Site, Search, or Social). Listening and planning with a Pro 119 consultant is included in every Lay of the Land package guides your efforts. Armed with understanding and a plan, you’ll choose deliverable…

How To Blog: Five Basic Steps to Blogging

How to blog

There are so many different reasons why you should blog. However, you don’t want to dive in to the content writing without a plan. Here are four steps that outline how to approach writing website content for a Boise blog…

Effective Social Media Today in Business to Business Markets

Many companies today are struggling to define social media as effective business to business communication. The struggle is that they see the personal nature of social networking and assume this means it is only good for c2c, maybe b2c, not…

Listalla – Harness Your Knowledge and Expertise for Web Marketing

So you are a professional in your field, your company has built up a lot of organizational knowledge and experience, you’re overflowing with expertise, information, and materials; how come your customers don’t just demand you and only you? And with…

Our Online Playground

Why do you get online? A reporter from Pew Research Center for Internet and American Life found that about 53% of young adult ages 18 to 29 go online on any given day for no particular reason except to pass…

Quiz

The Meaning of Life

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Google +…What’s it All About?

  Google+ is a social networking service operated by Google Inc. The service launched on June 28, 2011, in an invite-only testing phase. The following day, existing users were allowed to invite friends, who are above 18 years of age,…

Discover Your Integrated Approach To Web Marketing

We’ve been having some great discussions with Companies during our Social Media Definition Tour about how they can better Synergize their Site, Search, and Social efforts. Those three prongs make up the entire spectrum of Web Marketing Context. Your company…

Web Conversations About Your Business

Have you ever spilled your guts to someone and come to find out they weren’t even listening? It’s a terrible feeling, and after you find out they weren’t listening it’s incredibly hard to rewind and try to replicate the authentic…

Google +1 (Plus One) Marketing Strategy

Google +1 (pronounced Google Plus One), yet another attempt from google to break into the social realm. This time, they have connected it to their most powerful stakehold in their online influence…SEARCH. This is what makes +1 different, and this is…

The Integrated Approach To Web Marketing: Secret Sauce

The Integrated Approach. We talk a lot about this topic with our clients day in and day out when casting vision of the ultimate Utopian Web Marketing Campaign. It’s one of our secret sauces in our consulting kitchen, and I am…

Social Media Marketing: How To Stand Out in a Crowd

Social Media is where Websites were at in the early nineties. Having a website was the “hot” thing for every business who wanted to keep current with the latest and greatest technology. Everyone knew that they had to have a…

Lay of the Land Report

What is in This Report? This report summarizes research for an overall social media strategy to create a social media presence online. This is done by taking an in depth survey of the online landscape related to your target audience,…

Video Blogging- How To and Why To Video Blog

So why should your business Blog? More specifically why should your business video blog? Blogging in general lets you create a vital public personae and makes your company more accessible. It lets your customers get to know you by sharing your thoughts online with complete transparency. It also allows both the business and the consumer to discuss, listen, and learn from each other….

Quick, Easy, Ready To Use, Template Sites for $350

Need an affordable, powerful, easy to use website for your business? We have the perfect option for you with this new Basic Template Website Package. We will completely set up and install a website based on your preferences that is…

Clobber that Piñata!

Every business has a big fat Piñata dangling in front of them. This Piñata represents their dream-come-true perfect online marketing campaign, perfectly planned and executed.  But there are normally some obstacles involved in putting a good thump on this target,…

Protected: Employer’s Resource Management Social Media Consulting

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5 New Tools For Local Businesses (2 of 5)

This weeks local business tool is focused on FourSquare! By now I am sure you’ve heard of foursquare, its one of the most popular location based social network platforms out there and it’s definitely something to take into serious consideration…

5 Tools to Help Your Local Business Stand Out (1 of 5)

This is part 1 of a 5 post series on the newest and most important technologies to take advantage of as a small business in order to distinguish your brand online and stand out from the crowd. These tools focus on…

5 Tools to Help Your Local Business Stand Out (SERIES)

Coming Soon! Make your local business stand out from the crowd, use creative online marketing, and drive more traffic through your doors! This will be a 5  part series on new tools that Local businesses NEED to know about and…

Black Friday Social Media Deals: Check-In While Checking Out

If you are a shopping fanatic, deal hunter, or just want a way to have more fun this holiday season shopping,  here are some Social Technology tools that you need to know about this holiday season. Technologies like Facebook Places, Twitter…

It’s Getting Personal

Lots of us already have customized iGoogle or Yahoo home screens, RSS readers full of stories that interest us, and frequently visit Facebook connected WordPress sites that serve up content based off our preferences. This has been around for a while, but it…

Twitter Marketing: Quantity vs. Quality

One of the common discussion topics that surrounds marketing your business using Twitter, is the question of Quantity vs. Quality. Should you strive for the maximum number of followers as possible, or should you target the right followers and build…

Facebook and The Most Holy Bond

Facebook rolled out a brand new addition to their social empire site yesterday. Now not only can you share everything about your life including personal preferences, where you are right now, where you will be, and photos at the same…

Being Human…Even AT WORK…GASP!

This Blog was created out of a discussion between Nick (project manager/owner) and myself about our work environment and being able to let your “humanness” play out at work. A business should constantly ask themselves “how could we do things…

Its Called Social Media For a Reason

Social Media Have you heard of Twitter, Facebook, Myspace, Youtube, LinkedIn or Digg? Of course you have. These terms are now as much a part of our vocabulary as the internet. Social Networking sites are the new social scene. As…

Value Website Packages for Churches

We are now offering a special price for Ministries and Churches on affordable, customized website packages that are incredibly easy to update and look great! Graphic design, training, and SEO included! For $720 you get all of the following services:…

The Gist of it…

Ever wish you had a way to nicely keep track and merge all of your contacts on your phone, email, facebook, twitter, and all of your other go to technologies into one usable platform? Gist is the answer. Gist is…

Social Media Monitoring

Social Media Monitoring is the process by which you “listen to” and measure the conversations going on around your brand, products, and industry. Since the beginning of advertising, marketers have always said they would pay any cost to hear exactly what people are saying…

Google It!

Where’s the best place to get a hamburger here in Boise, ID? How does the average person seek the answer to this question? Do they dust off the old phone book and plop it down on the counter and start…

YouTube Basics

Speak Through Video – Your Customers Are What is it? Youtube, like Twitter and Facebook, is a social site that allows commenting, favoriting, sharing, interlinking, and messaging that lead to viral referrals. Also like Twitter and Facebook, it is among…

Web. Consulting. Marketing.

Pro 119 is an integrated, multi-channel internet marketing company focused on helping companies communicate with their customers in the most effective and modern ways. Whether you want to harness social media for business, rank on search engines, create a website, improve the website that you have already, or market on the newest cutting edge technologies with viral campaigns, Pro 119…

On-Going Regular Emails/Newsletters

On-Going Regular Emails/Newsletters This is an ongoing consistent Newsletter/Email that you send out to specific contacts. The emails contain important updates, promotions, and brand information to help build an informed audience and keep them involved and updated. These newsletters are…

Gather/Manage Email Subscriptions

Gather/Manage Email Subscriptions We can place a simple form on any page to let visitors sign up for email offers or newsletters. This gathers the email addresses and any other information you would like to get into your contact database…

Branded/Customized HTML Email Templates

Branded/Customized HTML Email Template Do you ever wish that you could send a professional looking and informative email custom designed with your company branding and color schemes? That’s exactly what we can help you do. The customized HTML email templates…

Video – Social Media Synergy

Can Social Media sites and services work together synergisticly? Synergy sometimes gets a bad name, but it is a real concept, and it applies to your social media strategy for marketing and engagement. Whatever your goals with Twitter, YouTube, Facebook,…

Video – New Media Marketing Like Jazz

Social media and new media marketing play a lot like jazz: organic, interactive performances build as they go, interacting with the audience, environment, and with themselves. This can be difficult if you are used to the structure and perfection of…

Where Should Your Web Marketing Dollar Go?

Many customers ask us exactly how much to spend on each category of web marketing. Whether you want the biggest bang for your buck, or a balanced overall approach, the answer is that there is no simple answer. The shear number of variables means that even with the most well-researched approach, we have to follow guidelines and make estimates. In…

The Value of Social Media

Social Media Has Truly Arrived Traditional media is seeing readership and viewership plummet, while web marketing, email campaigns, mobile-phone-based promotions, and other new media outlets are seeing growth soar. We have seen a fundamental shift in the way that we…

Sneak-Peek or Viral Campaign

What is it? A sneak-peek campaign uses any or all of the marketing and ad opportunities we offer to create a hype and excitement around an upcoming product, event, site launch, or other media production. The excitement and anticipation alone…

Interface/Connect With Other Social Networks

What is it? Most social networks have a variety of ways that you can interconnect your web site and web assets with their social network, making it easier for visitors to find, interact, and share. We can explain the benefits…

LinkedIn, and Other Social Network Accounts

What is it? Depending on what your clients use the most, we can help you establish a business presence on one or more social networking or business networking services. After we do all the setup, we will train you in…

Twitter, Facebook, RSS, Blog & Other Feeds

What is it? Feeds are the internet standard way to pull in headlines or small bits of information from other sources. For example, if you find a blog or news site that publishes stories related to your business on a…

Share Button For 150 Over Sharing Services

What is it? With this item, we can place a button on any page that encourages visitors to share content from that page, or a link back to that page on social media sites. Social network users are familiar with…

Listalla “Take Back The Conversation” Campaign

What is it? If you have any web presence at all, there is already a conversation about your brand and product. In fact, Google even has space on your site (and every site on the web) where people are talking about you and your brand! There are hundreds of sites around the web who’s business it is to gather or…

Live Support Chat and Interaction

What is it? Ever wish you could say a word to each of those visitors to your site that just come and go without interacting or buying? We can place a chat module like the one below on any web…

YouTube Channel Setup and Tutorial

What is it? Youtube basics Meet Your Trainer Allow us to get you started by building you a profile with all the necessary information for your business, and none of the other junk! Your business will have a profile that…

Facebook Connect with Your Site

What is it? Facebook allows you to integrate their login and profiles with your site. You can require users to log in using their Facebook profile before they complete certain actions on your site. How can it help my business?…

Facebook Feeds on Your Web Site

What is it? The way Facebook spreads your updates and actions to all your friends is with your “feed”, which is a list of little notifications of various actions, and usually a little icon image. Anyone who is your friend…

Managed, Targeted Facebook Campaigns

What is it? Facebook basics Marketing on social media like Facebook, is vary different from on traditional media, because today’s customers have come to expect a highly personalized experience in both advertising and consuming. Traditional media tends to create a…

Managed, Targeted Twitter Campaigns

With experience in engaging in this conversational-style marketing, Pro 119 can create and deliver your Twitter messages for you with carefully-crafted strategic messages delivered at key moments. Allow us to deliver our knowledge of the business and to take the hassle out of your hands! We know what your customers want and expect, and how to achieve your goals of brand recognition, and increased business. As an added feature…

Increase your Twitter “Followers”

Rather than using the shotgun approach of traditional media, where you hit as many people as possible with as general of a message as possible, Twitter allows you to reach only the people who are listening. Traditional media has a built-in, restricted audience, but social media audiences grow virally and organically, with a buzz of excitement, reaching…

Listalla On-going Rank Campaign

What is it? We determine what type of content your customers are looking for, and then we make sure your pages are optimized to give them that information. The more we provide that info, the higher search engines will rank…

One-Time Page Optimization SEO Makeover

We will take a look at your site, and at the web market in your local industry (using Market Research). Then we will reshape the content on your site to ensure search engines can find it easily. We will use techniques to optimize the content you already have to show search engines that your site contains valuable information in your target areas.

Search Engine Rank Monitoring and Research Consultation

People Browse the web differently than they consume any other media, or use any other resource. This research process allows us to better understand what your customers and visitors are looking for, and how they are looking for it. We also take scope of the competition and search trends in your industry to see what the competition is like, and where your company fits into the picture on Google search and other top engines.

Twitter Home Page Make-Over

A Twitter landing page is the central hub for your followers to see a list of all your past tweets, and to get a lot of information about you. It is essentially a web page, so it can contain important information, it can be updated often, and it can link back to your web site, or to other social media like your Facebook page. If you participate…

Twitter Setup and Tutorial

Once your company has a Twitter account, you can send Tweets to your followers who receive your messages on their phones or on web pages. We will also train you how to effectively implement Twitter as an advertising tool. We will help you consider details like…

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